Brand + Identity Design Services

Distinctive, strategy-driven brands that blend artistry with purpose.

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The Branding Process

1/3
Discovery
Join us for a 2-day Discovery Workshop. These are roll-up-your-sleeves, get dirty, and eat-a-ton-of-snacks kind of days.

We'll unpack everything you know - and don't know - about the intersections between your brand and your audience's needs.
2/3
Creative Brief
The Creative Brief becomes the North Star for your brand development; outlining exactly what needs to be accomplished, and how we'll make it happen.
3/3
Brand Design
Alas, your brand comes to life via stylescapes, typography, image style, mockups, campaign concepts, and more.
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Industries We
Work With

E-commerce
Healthcare
Hospitality
Technology
Cannabis + CBD
Higher Education
Manufacturing
Nonprofits

What Clients Say

"Sure they do branding and marketing, but their value extends through all aspects of our business."

What Clients Say

"They're always looking three or four steps ahead of meeting our needs and problem solving very quickly."

What Clients Say

"They really work to understand the businesses they represent. My website leads keep trending upward as a result!"

What Clients Say

"I could not recommend a better partner not only to achieve your marketing goals, but also help with efficiencies."

Frequently Asked Questions

How much does branding cost, and how long does it take?

Most of our brand strategy and identity design projects span 6-12 weeks and range from $10k-$50k, while our marketing engagements range from $3k to $12k per month. We also offer a select number of semi-custom start-up packages each quarter for smaller brands looking to get off the ground running. Our start-up packages are 90-day projects.

Are you a full service branding agency?

Yes – our in-house team has provided a suite of marketing support to over 125 brands. We develop and execute holistic brand and marketing strategies that account for all channels (SEO, PPC, email marketing, social media, you name it). Beyond our 4 walls, our expansive network of highly-vetted creative professionals allows us to call in the perfect talent for your project every time.

How do you communicate with clients?

If we've learned anything in our creative careers, it's that communication can solve 90% of the world's problems. Transparency is baked into everything we do and every system here at Watson. As a Watson client, here's what you can expect: Updates on the front end of every week that include upcoming deliverables, outstanding needs, and any other important notes, access to a secure client portal containing your project calendar, upcoming tasks, support request forms, and more. You'll also get a shared digital asset management system (DAM) for 24/7 access to all of your files as well as standing calls with one point of contact.

Why "Watson"?

The first words ever spoken over a telephone were, "Watson, I need you. Come here." Thomas Watson was the engineer behind A.G. Bell's telephone, working tirelessly behind the scenes and throughout the night to bring the telephone to life. Without Watson, Bell would never had made it to the patent office. We like to say we're the Watson to your Bell - we'll burn the midnight oil to to bring your ideas to life and get them to market.

Our Talent

Kayden is a marketing genius with the ability to help any brand grow into its best self through a cohesive strategy. Using data-driven insights and the perfect balance of tools, he keeps his clients ahead of the game. Kayden views every client as a partner and loves seeing them grow.

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Kayden Michael

CAPTAIN + PRESIDENT \ MCKINNEY, TX

Heather is a self-proclaimed design nerd who gets overly excited at beautiful fonts, and a well-placed Oxford comma. She handles all things brand strategy, content, and design, and has a knack for helping her clients win big.

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Heather Fittz

XO + CHIEF CREATIVE OFFICER \ PLANO, TX

Once an Air Force Veteran, now a Marketing Ops wizard, making sense of the madness one workflow at a time. I fuel my days with coffee, my evenings with wine, and my imagination with romantasy novels. I believe every good story (and campaign) deserves the perfect ending.

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Ashley Margeson

Director of Operations | SAN ANTONIO, TX

Kortney has been involved in Digital Marketing for the past decade with her music career but just recently decided to hone in on the skills she’s accumulated. Joining Watson earlier this year as an Intern, she has dedicated her full schedule to learning the ins and outs of the industry. She’s found a new love for building content and is enthusiastic about learning everything there is to know about digital marketing.

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Kortney Grinwis

digital Content Manager | NASHVILLE, TN

I blend strategy and aesthetics to create brands and social media that don’t just look good—they work. Outside of UX and content strategy, I somehow always have five creative projects going at once, attempt to land figure skating jumps, and try to keep my plants from staging a rebellion. My cats, however, remain unimpressed by all of the above.

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Aubree Barnett

Creative Content Manager | DALLAS, TX

Kory Mereness

conversion copy MASTER | Greenville SC

Request an Intro call

Have an upcoming branding project? Let's hear about it!

Shoot over your information below, or email us directly at projects@watsoncrafted.com. Either way, a member of our Leadership will reach out to coordinate next steps.