SEO Services That Drive Rankings & Revenue - Plus Visibility in AI Search

Strategic search engine optimization that gets you found on Google, ChatGPT, Perplexity, and other AI-powered search tools. We optimize for both traditional rankings AND how AI models understand and recommend your business.

Human-led, AI-assisted.

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Booch Iphone mockups built by Watson Branding and Marketing of McKinney Texas

Ready to Rank Higher?

Over 40% of online searches now involve AI tools. Find out how we have helped our entire client roster take advantage of this in the past 12 months.

Book your free consultation and we'll analyze your current visibility, identify quick wins, and outline exactly how we'd grow your organic traffic.

No pressure, no generic pitch—just practical insights you can use.

The Watson SEO Formula

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Audit & Strategy
We analyze your site architecture, page speed, mobile experience, and indexing issues. Then we identify high-value keyword opportunities and build a custom SEO roadmap targeting searches your ideal customers are actually making.

We'll evaluate how AI search engines interpret your brand. We ensure your site structure, schema markup, and content formatting make it easy for LLMs to extract and cite your information.
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On-Page Content Optimization
We optimize your existing pages for target keywords, fix technical SEO issues, and create content that ranks. This includes meta data, header structure, internal linking, schema markup, and content that answers searcher intent.

We structure content to answer questions directly and comprehensively—the format AI models prefer when generating responses. This includes FAQ schema, structured data, and authoritative source signals that increase your chances of being cited by ChatGPT, Perplexity, and Gemini.
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Link Building & Off Page Mastery
We build authoritative backlinks, monitor rankings, and continuously refine your strategy based on performance data. SEO is ongoing—we track what's working and double down on opportunities.

We also monitor your brand mentions across AI search results and work to strengthen the signals that make AI models recommend you as a trusted source.
Ivy House Iphone mockups build by Watson Branding and Marketing of McKinney Texas
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Our People

Kayden is a marketing genius with the ability to help any brand grow into its best self through a cohesive strategy. Using data-driven insights and the perfect balance of tools, he keeps his clients ahead of the game. Kayden views every client as a partner and loves seeing them grow.

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Kayden Michael

CAPTAIN + PRESIDENT | MCKINNEY, TX

Heather is a self-proclaimed design nerd who gets overly excited at beautiful fonts, and a well-placed Oxford comma. She handles all things brand strategy, content, and design, and has a knack for helping her clients win big.

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Heather Fittz

XO + CHIEF CREATIVE OFFICER \ PLANO, TX

Once an Air Force Veteran, now a Marketing Ops wizard, making sense of the madness one workflow at a time. I fuel my days with coffee, my evenings with wine, and my imagination with romantasy novels. I believe every good story (and campaign) deserves the perfect ending.

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Ashley Margeson

Director of Operations | SAN ANTONIO, TX

Kortney has been involved in Digital Marketing for the past decade with her music career but just recently decided to hone in on the skills she’s accumulated. Joining Watson earlier this year as an Intern, she has dedicated her full schedule to learning the ins and outs of the industry. She’s found a new love for building content and is enthusiastic about learning everything there is to know about digital marketing.

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Kortney Grinwis

digital Content Manager | NASHVILLE, TN

I blend strategy and aesthetics to create brands and social media that don’t just look good—they work. Outside of UX and content strategy, I somehow always have five creative projects going at once, attempt to land figure skating jumps, and try to keep my plants from staging a rebellion. My cats, however, remain unimpressed by all of the above.

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Aubree Barnett

Creative Content Manager | DALLAS, TX

Understands the phrase "Can I pet your dog?" (Yes, obviously) The queen of America gave him that collar.

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Porthos

Doggo in Chief | Under Kayden's Desk

Formerly with Meta, Luis brings incredible campaign expertise across diverse markets. He spends his days improving campaign performance and working with key stakeholders to develop both targeted and evergreen digital campaigns for our clients.

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Luis Morales

Paid Ads Specialist | Dallas, TX

When Kory speaks, people listen. When he writes, they take action. His ability to craft everything from website copy to high-converting ad copy is only exceeded by his ability to make your messaging an art form in itself.

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Kory Mereness

conversion copy MASTER | Greenville, SC