Social Media that Sells

Turn followers into customers with an engaging social media presence

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The Social Process

1/3
Discovery + Brief
Join us for a 2-day Discovery Workshop. These are roll-up-your-sleeves, get dirty, and eat-a-ton-of-snacks kind of days.

We'll unpack everything you know - and don't know - about the intersections between your brand and your audience's needs.
2/3
Profile Overhaul
The Creative Brief becomes the North Star for your brand development; outlining exactly what needs to be accomplished, and how we'll make it happen.
3/3
Execution
Alas, your social media presence comes to life via content pillars, voice guidelines, image style, mockups, campaign concepts, and more.
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Industries We
Work With

E-commerce
Healthcare
Hospitality
Technology
Cannabis + CBD
Higher Education
Manufacturing
Nonprofits

What Clients Say

"Sure they do branding and marketing, but their value extends through all aspects of our business."

What Clients Say

"They're always looking three or four steps ahead of meeting our needs and problem solving very quickly."

What Clients Say

"They really work to understand the businesses they represent. My website leads keep trending upward as a result!"

What Clients Say

"I could not recommend a better partner not only to achieve your marketing goals, but also help with efficiencies."

Frequently Asked Questions

Which social media platforms do we manage?

At Watson, we believe in meeting your audience wherever they feel most at home. That’s why we support all major platforms—Facebook, Instagram, X (formerly Twitter), LinkedIn, TikTok, YouTube, and beyond. If there’s a specific channel you’d like to prioritize, just let us know and we’ll tailor our strategy accordingly.

How do we develop and schedule content?

We take a handcrafted approach. Our team carefully plans your social calendar in advance, creating content that resonates with your unique brand story. Then we leverage automation to ensure each post goes live at the optimal time—so your feed stays fresh and engaging, minus the last-minute scramble.

How do we measure success?

We’re all about data-driven insights. From engagement (likes, comments, shares) and follower growth to click-through rates and conversions, we track the metrics that matter most to you. We’ll share regular updates so you can see real, meaningful progress toward your goals.

Can we handle paid social advertising, too?

Absolutely. We’ll craft targeted ads for platforms like Facebook, Instagram, LinkedIn, and X to boost your visibility and connect with the right audiences. We handle everything—from strategy and creative design to audience targeting and budget optimization—so you can focus on what you do best.

What if you want to pivot mid-campaign?

Think of us as your collaborative partner. If you want to switch gears, test a new idea, or refine your messaging, we’ll adapt in real time. Our goal is to keep your social strategy aligned with your evolving needs and the pulse of your audience.

Do you offer ongoing support and consulting?

Definitely. Beyond managing your day-to-day social presence, we’re here to guide you through larger shifts—like a rebrand or an upcoming product launch. At Watson, we’re in it for the long haul, helping your brand shine wherever it’s shared.

Our Talent

Kayden is a marketing genius with the ability to help any brand grow into its best self through a cohesive strategy. Using data-driven insights and the perfect balance of tools, he keeps his clients ahead of the game. Kayden views every client as a partner and loves seeing them grow.

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Kayden Michael

CAPTAIN + PRESIDENT \ MCKINNEY, TX

Heather is a self-proclaimed design nerd who gets overly excited at beautiful fonts, and a well-placed Oxford comma. She handles all things brand strategy, content, and design, and has a knack for helping her clients win big.

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Heather Fittz

XO + CHIEF CREATIVE OFFICER \ PLANO, TX

Once an Air Force Veteran, now a Marketing Ops wizard, making sense of the madness one workflow at a time. I fuel my days with coffee, my evenings with wine, and my imagination with romantasy novels. I believe every good story (and campaign) deserves the perfect ending.

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Ashley Margeson

Director of Operations | SAN ANTONIO, TX

Kortney has been involved in Digital Marketing for the past decade with her music career but just recently decided to hone in on the skills she’s accumulated. Joining Watson earlier this year as an Intern, she has dedicated her full schedule to learning the ins and outs of the industry. She’s found a new love for building content and is enthusiastic about learning everything there is to know about digital marketing.

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Kortney Grinwis

digital Content Manager | NASHVILLE, TN

I blend strategy and aesthetics to create brands and social media that don’t just look good—they work. Outside of UX and content strategy, I somehow always have five creative projects going at once, attempt to land figure skating jumps, and try to keep my plants from staging a rebellion. My cats, however, remain unimpressed by all of the above.

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Aubree Barnett

Creative Content Manager | DALLAS, TX

Kory Mereness

conversion copy MASTER | Greenville SC

Request Pricing

Have to grow your social presence? We have a few different packages and pricing tiers to fit your needs.

Shoot over your information below, or email us directly at projects@watsoncrafted.com. Either way, a member of our Leadership will reach out to share pricing and coordinate next steps.